Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity grows!
If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine at local businesses on the Saturday after Thanksgiving. Black Friday belongs to the big-box national retailers, and Cyber Monday drives shoppers to online stores, but Small Business Saturday carved out a space for the local restaurants and businesses that are such an integral part of their communities.
If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine at local businesses on the Saturday after Thanksgiving. Black Friday belongs to the big-box national retailers, and Cyber Monday drives shoppers to online stores, but Small Business Saturday carved out a space for the local restaurants and businesses that are such an integral part of their communities.